I was speaking with a friend recently who manages social media for a large company you've heard of who is really just making a hard push into online social media. I put together a list of questions, opinions and thoughts on the subject of managing one's personal brand with Social Media.
While I consider myself primarily to be a teacher, writer and speaker, I realize that I've used Social Media to amplify my words. First, intuitively, and in recent years, recently with some direction and planning. I don't personally apply these analytics to myself as I'm just a "personal brand," but I would recommend that legitimately famous people and companies be more measured. Here's some of the things one needs to think about when deciding to go online in full force. I've spoken on these topics at a number of large blogging conferences (as a side gig) and I'm always interested in discussing the possibility of speaking at your event.
Your thoughts, suggestions, areas I've missed and corrections are always appreciated, Dear Reader.
Hope this helps!
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Scott Hanselman is a former professor, former Chief Architect in finance, now speaker, consultant, father, diabetic, and Microsoft employee. I am a failed stand-up comic, a cornrower, and a book author.
Disclaimer: The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.