PDC 2008: New .NET Logo
It's official. There's a new .NET logo. It's 'the wave' and it's a nice refresh of the now 8-year old original .NET logo. Here's the logo on a light background and a dark background, oriented both horizontally and vertically.
I liked the new logo so much that even though it's not available on our internal ordering system yet, I had a batch of custom business cards printed with it. If you see me around PDC this week, I'll be happy to give you one! :)
Just one of the new things that are coming up this week at PDC.
Scott Hanselman is a former professor, former Chief Architect in finance, now speaker, consultant, father, diabetic, and Microsoft employee. He is a failed stand-up comic, a cornrower, and a book author.
But better now than never.
Does that wave suppose to represent the "N" in .NET?
I was never too fond of the old logo anyway, but that was in line with the "Windows 2000-Style Branding" of the time: http://upload.wikimedia.org/wikipedia/en/2/27/Microsoft_.NET_Logo.png
I would have preferred another color though, I think the Web is becoming "too blue", but that may just be subjective. Not sure yet what to think of the actual logo. The Silverlight one is really great, so is Visual Studio. But the Wave... It's not really a Wave with those sharp corners, is it? It also seems asymmetric, but that is personal preference of course. I think I know what I miss about this logo: Personality. Attitude.Charm. It's looks a bit too generic to me, too polished, too "boring".
Sorry for being negative. It is MUCH better than the old one, but it is just not *really* great and memorable in my opinion. At least I think I would never think about making myself a T-Shirt with it, unlike the Visual Studio Shirt on my Gravatar :-)
I liked the old one but I can understand their feeling the need to create a new image. I suspect the new logo is an attempt to define a brand for the next generation of .NET apps. I guess we'll find out more this week during PDC.
But the "wavy" and "free" wave contrasts with the sharp text in the logo in an unpleasant way. At least for me.
The old one wasn't a LOGO. This is a true LOGO.
Looks smooth and matches the Silverlight one very well.
Granted, I have to say the old one was hideous, and a 5-year old could have come up with a better design with a box of crayons, but it's still nowhere near the level I would like to see it.
@Rick: Guess you'll have to rename it Paint.N, else the new logo won't work. :P
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