Fanciful names and acronyms often create LIFE
I was speaking with some folks at an unnamed technology company today about product names, and in a follow up email someone referenced a document that said:
Spell out the full name and use the acronym sparingly, so customers are able to clearly identify what it means. Fanciful names and acronyms often create confusion.
I jumped up on my desk and began ranting, if you can imagine. Here's some of the results of my rant. No blood was spilled. Well, a little.
What would you add, Dear Reader? What "fanciful product names" give you life?
Give me your suggestions, and I'll add them if they are LIFE!!!