iPhone and iScott and iComputerZen.com
Sure, I want an iPhone, and yes, it's wonderful. However, the interesting news today, IMHO, is Cisco's response and lawsuit. You probably know that they trademarked "iPhone" 11 years ago and have an iPhone product.
Apparently Apple has been in negotiations on and off, most recently very "on" to use the iPhone name, but launched the new product without finalizing the deal.
Everyone'll have their opinion about this, but the real story is how Cisco responded in a very "Web 2.0" way on their blog. The response is clear, transparent, thoughtful and avoids legalese. They have left their comments open to the public. Certainly they are trying to garner public support and I suspect they've done just that.
Frankly, it makes Apple look like d*cks, which is hard to do. I recommend you read the response. It's a good example of how to skillfully use blogs to manage the perception of your company, even if you're a giant faceless company like Apple or Cisco.